Skip to the main content
LionShieldAI

We work out where AI pays in your business, then build it.

Q: Sound familiar?

Have you ever learned a client bought from someone else what you also sell?

Nobody told them you offered it. A competitor did. It happens in good firms with loyal clients.

Q: Who is it for?

It fits firms whose clients use one service but need several.

  • Most clients use one or two of the things you offer.
  • Your team can name the gaps, but has no time to act on them.
  • You write to existing clients about once a year, if that.

When is it not worth doing?

If you sell one service, there's no gap to fill. If clients already use everything that suits them, chase new clients instead. We'd tell you.

Q: Where does it break?

Between spotting a gap and saying something.

  1. Client records
  2. Gaps foundstalls here
  3. Right clients picked
  4. Note written
  5. Sent
  6. Replies handled
  7. Second service starts

The gaps are visible in your records. Pulling them out takes a report nobody builds.

Writing a note per group takes longer. So the campaign slips a quarter, then a year.

In an insurance agency, it's the auto client with no umbrella policy. In wealth management, it's money held at another firm. In an accounting practice, it's the tax client with messy books.

Q: What would we build?

A monthly client gap campaign.

Once a month, it finds who is missing what. Then it drafts the right short note for each group.

What changes for your team?

  • A monthly list shows each client and the gap they have.
  • Every group gets a short note, written in your voice.
  • Replies go to the right person, with the client's history attached.

Q: Is it worth it?

What is it worth to you?

Count the clients who use just one service. Pick the most natural second one.

Guess how many would say yes. Multiply by that service's yearly revenue.

Gap list ยท November

1,860 clients checked

Umbrella
214 home and auto clients without one, note drafted
Cyber
96 business clients without cover, note drafted
Asked before
31 raised it this year, flagged for a personal call

Your owner or marketing lead approves each list and note.

Q: And the mechanics?

How does it run, step by step?

Open every step

When does it run?

On a set day each month.

What does it read?

Your client or order records, your email tool, and your list of services with who each one suits. We confirm every source with you first.

What are the steps?

  1. Reads what each client buys from you today.
  2. Checks them against your fit rules for every other service.
  3. Groups clients who share the same gap.
  4. Drafts one short note per group, in your voice.
  5. Flags clients who already asked, for a personal call.
  6. Sends replies to the right person, history attached.

Who signs off?

Your owner or marketing lead approves each list and each note before it goes.

What will it never do?

It never sends on its own. It never recommends a product to a client or quotes a number.

What would we need from you?

Read access to your client records. Your services, and who each one suits. Five past campaigns that worked.

What usually comes with it?

  • Renewals, so each renewal also covers what else a client needs.
  • A monthly client letter, so clients learn what you do between campaigns.

You become the first firm your clients think of.

They buy the second service from you, because you were the one who asked.

Will yours look exactly like this? No. A first conversation is where we shape yours.

Want to talk it through?

Ask for a first conversation.

It's with one of our co-founders: free, about an hour, no access needed.

Ask for a first conversation

A person replies, usually within one working day.